Sellers

f you want to sell your house, aside from the washing and the scrubbing, you need to remove the clutter. This doesn’t only mean taking taking out the obvious trash like, empty cans of paint or boxes of unused items that have been sitting in the garage for as long as you could remember. It also means removing personal items from the house. To you, these things are special and looks part of the house. But to potential buyers, they are clutter.

When you show your house to buyers, they need to be able to visualize themselves living in it. But they can’t do this if there are too many personal things like souvenir items from your vacations or events, personalized wall decors and pictures. Instead of making them feel like this house could be theirs, it will make them feel like they’re intruders.

No matter how clean your house is, if there are many things, it will look crowded and it will be unappealing to buyers. I know, these things are important and special to you, so removing them from where they’ve always been will be heartbreaking. But you don’t have to get rid of them, you just need to move them away from the house you’ll eventually part with too. Consider renting a warehouse where you could still keep them.

You need to clear the house from clutter but it doesn’t have to be empty. Just aim to make the house look neutral.

Classify your things according to things you’re going to keep, donate and throw away. It might actually be high time for you to go over your stuff – especially those you haven’t even seen for years and say goodbye to them for good. You can think about selling some of your things in a yard sale or online but it will take time and effort – two things you usually don’t have enough of when you’re in the process of selling your home. If however you are intent on selling some of them at a later time, eBay and Craigslist are the most popular sites to turn to. But you’d be doing yourself and a lot of people a big favor if you just give away as much as you can.

Here are some tips for clearing the clutter:

• Take out unnecessary furniture to make the room look more spacious.
• Clear the foyer or mudroom of shoes, coats, umbrellas and other outdoor items.
• Remove big equipment like a drum set or treadmill.
• Take out your photos so the buyers can imagine their own photos in the house.
• Throw away old magazines, newspapers and books. If you have time and creativity, recycle.
• Arrange your wires neatly. Make sure it doesn’t look messy and won’t cause accidents.
• Remove everything you have in your nightstand – tissue, medicines, magazines. But you can keep the lamp, clock and a book to add to the look.
• Organize your bookshelves so they look orderly. Add a decor like a vase or an artwork to make it look pretty.
• Clear your kitchen countertops. But you can leave important items like a microwave and toaster. Don’t forget to clear the fridge from personalized magnets, pictures, your children’s drawings, coupons or whatever you always stick there.
• Put away plants that look unhealthy.
• In the bedroom, take out shoes, clothes and toys off the floor and make sure the bed is done.
• Tidy up your bathroom by hiding razors, toothbrushes and shampoos in a cabinet. Prep up your room by putting fresh soaps, towels or maybe plants.
• Take out some clothes in the closet so they don’t look too full.

When you sell your home, you can’t expect to take home all of the sale price. There are many fees to pay – commissions, taxes and miscellaneous and they can take out up to 7% of the sale price.

How do you determine your net profit? When you receive an offer, your real estate agent will give you a Seller’s Estimated Net Proceeds worksheet, which will give you an idea of all the costs that will be deducted when you close.

Here are some of the costs that could are usually deducted from the sale price. They may vary depending on yoru state.

• Mortgage payoff balance.
  They can include your own home loan, second mortgages and home equity lines of credit.  
• Loan payoff fee.
  Some lenders charge an administrative fee to pay off your loan.
• Lien release document.
  If you need to pay for a contractor, court judgments or for property taxes, you’ll need to settle them first before you could close the sale.
• Prepayment penalty.
  Ask your lender if you’ll need to pay for a prepayment penalty if you pay for your loan early.
• Recording fees.
  If you previously loaned on the house, you’ll need to pay this fee to show that you’ve paid for it already.
• Commissions for agents.
  This is the fee you pay to both your agent’s brokerage and your agent’s brokerage. Usually this takes off 6% from the sale price. This amount is split by the two brokerage and they are in charge of paying each agent.
• Notary fees.
  You pay a notary to confirm your identity and verify the documents.
• Escrow fees.
  The escrow serves as a third party. An escrow ensures that the money is protected while negotiations and processing of necessary documents are still ongoing. You could split the escrow fee with the buyer.
• Title search fees.
  Before the sale of a home could be finalized, a title company does a search on public records to verify if the property is free from any issue and can be sold.
• Seller concession. 
  You and the buyer might agree to the price of a house but the buyer asks for a 3 percent closing cost concession.  3% is given back to the seller to pay for the closing costs.
• Repairs.
  If repairs are necessary, you’ll need to set aside a portion of the sale to spend for it. Sometimes it’s the buyer who requires it and sometimes, the lender.
• Home warranty.
  There are times when the buyer asks the seller to pay for a home warranty which offers protection for the buyer’s first year in the house.
• Termite letter. 
  Some states require this. It indicates that the house is free from termites.

There may be more costs not mentioned here. It’s best to ask your real estate agent so you can anticipate and prepare for it.

The outside of your home is the first thing that buyers will notice. It’s what gets them interested in your home. If you’re thinking about improving your home, you’ll be getting your money’s worth if you do a good job on the exterior.

According to Remodeling Magazine’s 2009-10 Remodeling Cost vs. Value Report, six out of the top ten remodelling projects were all related to outside improvements. The report surveys realtors across America. Based on the report, even a simple move like replacing a steel door for about $1200 can recoup more than 120% of your investment when you sell the house. An attic bedroom which costs $49,350 yielded $40,990. It brought back about 83% of what was invested. Adding a deck returned about 80% of the cost.

One of the primary reasons why people invest in outdoor improvements is that it doesn’t cost much and the investment will surely pay off. Usually, exterior improvements costs less than $15,000 but it can do a lot for your home’s curb appeal. Curb appeal is important because it holds the key to selling your home. Midrange outdoor projects in the report’s top 10 are a deck addition, vinyl siding replacement, wood and vinyl window replacements and steel and fiberglass door replacements.

Another reason for exterior improvements is energy efficiency. Plus, homeowners can get tax credits for weatherizing their houses under the American Recovery and Reinvestment Act. Improvements like upgrading windows, roofs and siding can be counted towards it. In the process of doing this, homeowners are also making their houses marketable.

It’s also a good investment to improve your kitchen and bathroom, but don’t spend too much. A small kitchen remodelling in a midrange house that costs $21,410 can yield about $16,775 or about 78 percent of its cost when you sell. If you decide to do a major renovation that costs $57,215 you can expect to recover $41,260 or 72 percent.

In an upscale home, a major kitchen remodelling at $111,800 can give you about 63 percent of your investment while a bathroom costing $52,300 would give you a little more than 61 percent.

Improvements in a home office or sun room can only yield about 50 percent of construction costs.

Buyers in general are more attracted to houses with fireplaces. They give a warm and cozy feel. They usually become the centerpiece of a room. Fireplaces add to the aesthetic appeal of a house.

They also keep houses warm during cold times. Even though there are already other possible sources for heat, it can still come in handy when there is no power during storms.

There are other states like California where a house a house needs to have a fireplace in order to be sold. But Gopal Ahluwalia, director of research for the National Association of Home Builders, says, “you probably don’t need one more than three days a year.” He says, “lifestyle is guided by the conditions of the economy. When you have money left over, you want to spend it on things you don’t need.”

Now that houses have become expensive and people are looking for ways to be cost-effective, are houses with fireplaces still popular? Is it worth the investment? According to experts, a fireplace can be paid for over time in a 30-year mortgage. And there are lower interest rates available.

Kira McCarron, marketing director of Toll Bros, which builds luxury houses in almost 20 states says, “The concept of fireplaces has changed. The shift from masonry to prefab designer boxes has put fireplaces in bathrooms, dining rooms and bedrooms, as well as living rooms and family rooms.” You can even find fireplaces on walls of entertainment rooms, below big-screen televisions, “so that you have your choice of what you want to see,” she says.

This is all made possible by technology. Now we have gas fireplaces because it is already possible to vent gas outside through a wall without a traditional chimney. Flexible pipes allow gas to go to the units. Usually houses have both – a wood fireplace in the living room and gas on the other rooms.

Burning wood can cause health and environmental problems. According to the U.S. Department of Energy, wood-burning appliances and fireplaces can release large quantities of air pollutants like nitrogen oxides, carbon monoxide, organic gases, and particulate matter. They can cause serious health problems particularly to children, pregnant women and those with respiratory problems. These chemicals have properties similar to cigarette smoking that are associated with cancer. Many areas consider smoke from wood burning as one of the major cause of air pollution.

Because of the availability of vent-free fireplaces, homes can now enjoy having several units instead of just one. However, vent-free appliances also come with safety concerns. In fact some states ban the use of vent-free fireplaces. And even in states where it can be used, some county government prohibit its use.

According to the U.S. Department of Health and Human Services the key to reducing health risks linked to vented and unvented heating appliances is proper maintenance.

Contractor John Burke puts a priority on safety when he installed a vent-free fireplace in his house. “There had to be a constant supply of fresh air in that house to guarantee safe operation,” Burke says. “Fortunately, the house was old and drafty, and there was never an issue.” The unit he bought came with a carbon monoxide monitor and an oxygen-depletion sensor. Once the level of oxygen in the room reaches a dangerous level, the fire turns off immediately.”Never leave a gas fireplace running when you aren’t in the room,” Burke says. “And make certain that you shut it off when you go to sleep for the night.”

Usually a gas fireplace costs between $600 to $3,000, excluding installation. Electric fireplaces usually cost between $1,200 to $1,500, but you can expect it to generate enough heat to take the edge off one or two rooms.

When you have an older house, you’ll have a problem with chimney lining, says developer Mark Wade. He rehabs older city homes. Home inspectors suggest that stainless-steel liners be installed in old chimneys. However, it will cost a lot. A stainless steel installed from fourth floor to the basement typically cost $3,000 for about 1 1/2 hours’ work.

Determining the price of your home is crucial to the sale. Wrong pricing could either cause your house to stay longer in the market or could mean getting less from the actual value of your home. This is why sellers opt to pay $300 to $400 to have their homes appraised before putting it on the market, says Alan Hummel, past president of the Appraisal Institute and chief appraiser for St. Paul, Minn.-based Forsythe Appraisals LLC. He said presale consultations in their firm increased in the first quarter while the real estate market for residential properties slowed down and properties in the market increased.

Real estate agents can also do the appraisal for you. But going to an appraiser will give a more accurate and unbiased assessment. Usually, agents also turn to appraisers or suggest this to this clients especially if the house has stayed in the market for quite some time.

The appreciation for a more accurate pricing came just a few years ago. Gone are the days when you can just quote a price and see how it goes. “Now you’ve got to be competitive and you have to know that the offers coming in are reasonable,” Hummel said.

He adds, if a property spends too much time on the market, the price it will be able to command often decreases, some buyers will question the reasons for the property’s inability to sell.

An appraiser will assess your home from a objective view, based on several factors like its location and the condition of the house. “We’re trying to react the way a typical purchaser would,” he said. The appraisal also will analyze the health of the local real estate market, giving homeowners more personalized expectations for selling their home—a feature especially important with the plethora of national news stories generalizing the real estate market, Hummel pointed out.

Appraisers sometimes use a cost approach where they determine the price of the house by comparing it to a new house with similar specifications. This approach is beneficial to sellers with newer homes because this gives them an idea of where their home stands in the new-construction front.

It will also be a good idead to look for the appraisal report before you bought your home, says Michael H. Evans, president of Evans Appraisal Service Inc. in Chico, Calif., and a fellow of the American Society of Appraisers. According to him, only a few people actually take time to review the paperwork when it’s done. Most buyers are just focused on buying the house. “They don’t go back and review that paperwork unless there’s a significant issue that needs to be addressed,” says Evans.

But reading through the report can actually save you from problems. It’s also a good idea for sellers to address this before putting the house in the market.The American Society of Appraisers shares with us some things you should know about home appraisals.

The appraisal report includes the following information

• The appraisal. It will give details about the house, a description of the neighborhood and comparison with other similar properties in the area.
• Evaluation of the area’s real-estate market;
• Major damage or possible problems that will affect the value of the house;
• An estimate of the length of time that the house will stay in the market

An appraisal report versus a home inspection

An appraisal is an opinion of the value of the house. It compares your house with similar houses that were sold. A home inspection report on the other hand, is on the lookout for flaws and damages in the structure.

Securing a copy of the appraisal

It is your right under federal law to have a copy. When you bought your home you paid for an appraisal. If you don’t have a copy, you can ask for it from your lender.

What to look for in the report

Pay attention to items on the report that have a negative adjustment. Those are the things you’ll need to change or replace to get a good offer. It could be an outdated kitchen or bathroom; adding another bathroom; or adding more space in the garage to fit another car.

The value of getting an appraisal before entering the market

The appraisal will help you pruce your house more accurately. If a seller’s askig price is more than the actual value of the house, it will cause the house to stay long in the market, which will eventually force the seller to sell their home at a very low cost just so they could already sell it.  

• Do you work full time as a real estate agent? How long have you been working full time in this field? What professional associations do you have? By asking if they’re working full time allows you to determine how commited you can expect them to be in your transactions. The length of time they’ve spent on this field can give you confidence knowing that they know what they’re doing, but it is not guaranteed. And tenure does not guarantee a good service.
• Do you have an a staff or assistant? Or a team that can take care of the various parts of the process? What are their roles in the transaction? What are their names and contact information? Brokers usually work with other people to carry out all the necessary work and achieve a succesful transaction. The more clients they have, the more staff they’ll need to have. It’s okay to ask if you want to find out who are the people wotking with them and what their roles are. You could also ask questions like: To whom will I give the payment? Who will be there in closing?
• Do you have a website where properties for sale are listed? Can i have the web address? Does it have a hotline or customer service email? Who responds to them and how quickly are they handled? Being online does a lot to marketing. Most people turn to their internet when they look for something. It can give them a lot of information in their convenience. Try searching for your agent’s website and see how visible they are online.
• How often will you contact me? How will you contact me? Establish a communication system with your agent so you will have an idea on how often to expect to hear from them. And ask how they will contact you – by your home phone? mobile? email? So you can be ready for them.
• What sets you apart from other realtors? Is there something you do that other agents don’t that can give me the best deal for my home? Sometimes the key to selling a home in a short time is dependent on your agent’s research, marketing skills and delivery.
• Can you give me names of past clients? Selecting an agent is like hiring an employee. Asking about them from references can give you an idea of how they are in their profession.
• Do you have a performance guarantee? Can I terminate our listing agreement if I am not satisfied with your service? It can be difficult for an agent to offer a performance guarantee. But this does not mean they are not capable of providing a high quality service. The agent should however be able to tell you what you could expect from them.
• How will you get paid? How are your fees calculated? Can I have this in writing? In most cases, the seller has the responsibility of paying agent commissions. There may be other small fees, such as administrative or special service fees, that are charged to clients, regardless if they are the buyer or seller. Before you hire an agent, ask for an estimate of costs.
• How will you develop pricing strategies for our home? The price of a house is one of the major factors in selling it quickly. Current property information is important. Ask your realtor how they made the market analysis, and if they included For Sale by Owner homes, foreclosed homes and bank-owned sales in that list.
• In terms of advetising and marketing, what do you plan to do to sell my home? Who determines where and when my home is marketed? Who will pay for advertising? Ask your agent for a clear plan on how money for marketing and advertising will be spent. Ask for samples or case studies of the types of marketing strategies that your agent has in mind (such as Internet Websites, print magazines, open houses, and local publications).

If you’re thinking of selling your home, prep up your kitchen. Homebuyers put a premium on the kitchen. Families do a lot of things in the kitchen – preparing meals, sharing meals, sorting through bills, and just hanging out.

According to a recent survey by SieMatic Corp., 85% respondents said that the condition of a home’s kitchen is a major consideration when making a purchasing decision.

You don’t have to give your kitchen a major overhaul. There are other things you can do to make your kitchen look attractive without tearing it down.

Give it a fresh paint. Painting your kitchen new is one, inexpensive way to prep it up. Choose a neutral color since potential buyers have different preferences.

Give your countertops a fresh look. Take a good look at your countertop. Does it need new tiles? Find inexpensive ways to improve it. It won’t cost much especially if your counter is not big. In terms of the color, again, keep it neutral.

Update the faucets. Nowadays, there are so many faucets to choose from. You can pick a stylish faucet to add a pretty and modern touch to your kitchen.

• Take time to think about why you want to sell your home. It can be from a need to move to another place or you need to find a bigger home for your growing family. Ask yourself what you want to accomplish from this sale. As you think about this, you need to also define the time frame and profit margin that you have in mind. Discuss these goals with your real estate agent.
• Set your price. In setting the selling price, you need to be fair. You need to research on the selling price of comparable homes in your area as well as the real estate climate in your area. Most homeowners set a price based on the personal value of their home. Don’t make this same mistake. Take into consideration the condition of your house – the age, wear and tear, damage. It’s usually hard for sellers to set a realistic, unbiased price so you’ll need to consult your real estate agent. This is why it’s important that you find an agent you can trust. Your agent should be able to provide you with information about the selling price of comparable houses in your neighborhood and the average time they waited to be sold. You could also ask someone to do an appraisal on your house so you could have a second opinion and a more objective one. Setting a fair market value price on your house is important. Studies show that houses priced higher than 3 percent of their market value, took a longer time to sell. When a property takes a long time to sell, buyers start to think there’s something wrong with it. This leads sellers to become desperate and sell the property for far less than it’s actual market value.
• All sellers want to sell their homes quickly. But only some are willing to make their houses look salable. Take away eyesores to make your house attractive to buyers. Check every area of the house especially the garage and make sure to remove clutter or stored boxes. Fix what needs to be fixed – broken light, hard-to-open windows and  doors. The appearance and condition of your house will influence it’s price and salability. Cleaning up doesn’t only mean wiping away the dust or scrubbing the floors. It also means putting away most of your personal stuff. It will be hard to sell a house that has so many family photos and mementos. When there’s too much of the seller’s personal stuff, the buyers will have a hard time thinking about making it theirs. Ask your real estate agent for some suggestions on how you could make your home attractive to buyers.
• Market your home. Get as much people to know that you have a house for sale. The internet is the best way to do this. It allows you to reach potential buyers from anywhere in the world who are probably planning to move in your city. But yard signs and local paper advertisements are still effective ways of reaching buyers. Your agent will know how to bring in qualified buyers. The first th/ee to six weeks are the busiest.
• Receive offers. When you receive an offer, your real estate agent will first check if the potential buyer is prequalified or preapproved. The next step would be to review the contract. The contract should include the following: Legal description of the property, Offer price, Downpayment, Financing arrangements,  List of fees and who will pay them, Deposit amount, Inspection rights and possible repair allowances, Method of conveying the title and who will handle the closing, Appliances and furnishings that will stay with the home, Settlement date and Contingencies. As the seller you have three options: to accept the contract as it is; accept it with revisions; or reject it. You need to be careful in dealing with contracts. It is legally binding. If there is anything at all that is unclear, ask your agent or lawyer before signing it.
• Negotiate. Most offers have to undergo negotiating so both parties can get whta they want. Real estate agents are experienced when it comes to this and they should be able to look after your interest and lead you throughout the bargaining process. These are the negotiable items: Price, Financing,Closing costs, Repairs, Appliances and fixtures, Landscaping, Painting, Move-in date. As soon as both parties have agreed to the terms of the sale, your agent will prepare the contract.
• Preparing to close. When you accept an offer, the next thing to do is to think about all the things that you and your buyer needs to do before you could close the sale. The house may need repairs; or the property needs to be  surveyed and appraised. Your agent can act as your spokesperson and deal with the buyer’s agent and service providers. It depends on your negotiation if you as seller need to pay for the cost of the services or a portion of it or even none of it. If the terms on the contract are fulfilled, then you can proceed with the sale. If however, there are problems in fulfilling the terms, you or the buyer can opt to revise or walk out. If you both decide to push through with the sale, make sure to prepare the papers. A few days before the signing, check to be sure that the necessary documents are there.
• Closing the deal. This is when the whole process of selling your house will end. After the signing of contracts, you are no longer the owner of the property. Your agent should be there to guide you through the proces. You may also invite a lawyer to be present. There are some states that require this. After the closing, there are still a few things you will need to take care of. You will need to cancel services like electricity, gas, lawn care, cable and other routine services. If the new owner decides to keep the services, change the name on the account.

If you sell your house looking like a model home, chances are you’ll sell it for a good price. This technique is called home staging. Sellers acknowledge the importance of home staging that it has become a fast-growing profession.

“Staging is not decorating. Decorating is optional, staging is mandatory in order to sell the house for the most possible money in the shortest amount of time,” says home staging instructor Joanne O’Donnell. She has been teaching home staging courses for several years.

The concept was started by Barb Schwarz in 1972 who was then a realtor. She realized that houses that were prepared to be sold prior to putting it up in the market, sold better than those that were not. Today thousands of real estate professionals understand the importance of home staging.

“When we put your home on the market it is no longer your home; it is a product and we’re marketing it,” O’Donnell tells her students.

Home stagers start by taking a close look at the house inside and out. O’Donnell encourages her students to go around the house with the seller. As they go through the house, they should take notes of the things that need to be moved or taken out.

Even though home staging is about improving the appearance of the house, O’Donnell emphasizes that it’s different from interior decorating. “You can’t go out and buy new things for every problem that you have with a house,” she says. Home staging is about decluttering in a way that it looks attractive to the masses. “Clutter eats up equity”, O’Donnell often reminds her students. “The whole idea of staging is that you want to market to the largest number of people to get as many offers as possible,” says O’Donnell.

There are five important points to remember in home staging. O’Donnell refers to them as the Five C’s of staging – clean, clutter-free, color, creatively staged, compromise with the sellers.

Gerin Canin, a lawyer from New York is transitioning into a home stager. She says, “People don’t see that a lot of things that are in their houses are part of themselves and when you try to sell a house you want to make it as neutral as possible, not necessarily in the colors, but in the way it’s presented.”

“I think that when people sell their homes they don’t necessarily see their house as a potential buyer would see their house. They become attached to things. [The seller] doesn’t notice things that other people would notice. So I do think it’s important to have an opinion from someone else,” explains Canin.

Here are some tips from professional home stagers:

Inside the house :

• Clear the clutter
• Remove from sight extra appliances and wirings
• Put away family pictures
• Do what you can to give a lot of open space

Outside the house:

• Paint/Power wash
• Put shutters
• Plants, high, medium, low — with lots of color
• Add decks to improve the look

The price you set for your home is very important. It will determine how long it will stay in the market and how much profit you will get. The knowledge of your real estate agent with regards to this matter is crucial. He or she should be able to inform you in terms of the current market condition, what sells and what doesn’t. Your goal is to price your house that fits its arket value but not too much.

Time. In real estate selling, time is against you. There are several factors involved that can determine the outcome. But time can be a good barometer to gauge your profit. Studies have shown that the longer a house stays in the market, it’s price decreases. So if you want to sell your house for as high as your asking price, do what needs to be done to sell the house quickly.

You need to be objective when you come up with an asking price. How much you value your home may not translate to how much it’s really worth. Don’t spend so much on home improvements and raise the price because of these renovations. Potential buyers might not like the improvements and find your house overpriced.

Because you are running against time. Try to keep things as simple as possible. Keep an open mind and be flexible to your buyers’ requests. As mush as possible do not include contingencies on the sale. This might drive buyers away.